Project Overview
Prime Menu System was an all-in-one SaaS platform designed for restaurants, hotels, and fast-food businesses to digitize their menus and operations. The platform enabled businesses to create digital menus, generate QR codes for tables, receive real-time orders, and manage multiple locations from a single dashboard.
My Role
Founder, Sole Developer, and Marketer
Key Features
Digital menu generation with QR codes
Free and Pro subscription plans
Real-time customer ordering system
Multi-language support (English, Spanish, French, Amharic, Arabic)
Multi-location menu management
Customer surveys and rating system
Design marketplace for printable menu layouts
Restaurant and hotel management dashboard
Technology Stack
Development Approach
Conducted market research to identify pain points in restaurant menu management and customer ordering processes.
Designed the complete SaaS architecture with scalable frontend and backend systems using Next.js and MongoDB.
Developed the core features including digital menu creation, QR code generation, and real-time order management.
Implemented multi-language support to serve Ethiopian restaurants and international markets.
Built subscription management system with Free and Pro tiers to enable monetization.
Created multi-location management dashboard for restaurant chains and hotel groups.
Integrated customer feedback and rating system to help businesses improve their services.
Developed design marketplace feature for printable menu layouts to add value for users.
Deployed the platform and conducted user testing with target businesses.
Executed marketing and customer acquisition strategies to grow the user base.
Outcome & Learnings
Although the platform did not acquire paying customers, the project provided deep hands-on experience in building and running a SaaS product end-to-end. The primary challenges were limited marketing consistency and budget constraints due to bootstrapping. The experience strengthened skills in product development, system design, and understanding go-to-market execution for SaaS platforms.
Key Learnings
- •Gained comprehensive experience in full-stack SaaS development
- •Learned the importance of consistent marketing and budget allocation for startup success
- •Strengthened skills in product development and system design
- •Developed deeper understanding of go-to-market strategies for SaaS platforms
